“It takes a tremendous amount of courage to love and accept yourself exactly where you are!” Well said, LuLu! It's this amazing, courageous, beautiful spirit that makes LuLu an inspiration to everyone she meets and our newest Featured Hooper! Watch her video here!   Name: LuLu Lam Hooping Hometown: Los Angeles, CA How long have you been hooping? A year and a half Favorite Hoop: The Skyfall Skinny Mini   Who Introduced you to hooping? This Hoop Goddess that I met in Orange County: Ashley Pintek.   What was the biggest challenge for you? Being able to incorporate all of the moves that I learned into a dance meant learning that I needed to let go of control in order to find my flow.   What are the qualities that you think make a good hooper? Passion, spontaneity and drive!   Where is your favorite place to hoop? Oh man, anywhere in nature!   What has been, in your opinion, your biggest achievement as a hooper? There's two. The first one would definitely have to be hooping on the Mindy Project with the Hooptown Hotties and sharing what we love and our culture with everyone who isn't aware that HoopDance exists! It was a full circle moment for me, because I performed in Matt and Ben, and played the character Mindy played. Fast-forward six years, I got to meet her and share my love of HoopDance with her. The second one would have to be when I worked with the Hooptown Hotties on our Purity Ring "Obedear" video. We just came together with a dream and put action into it to make it come true. I heard "Obedear" for the first time when I had just started hooping and hoped that one day I would be good enough to flow to it and then to actually be in a music video that we co-created a year later was another full circle moment!   What do you consider to be your signature move? My signature move is the "LuLu-stance" where I stand with my hoop over my head. I stand like that to honor the hoop.   What is your hooping dream? To be able to travel and perform on stage, one film, and one TV to be able to share this dance and inspire other women to pick up the hoop and MOVE!   What is your hooping confession? I love hooping naked!   Quotable LuLu! "Hooping is the divine manifestation of my creativity." "Because of Hooping, I can be most authentic self."  

MORE: Learn more about LuLu and follow her here. 

  Hoopnotica Master Trainer Jacqui Becker shows the lovely ladies of New Beauty Magazine some seriously entertaining and effective hoop fitness moves. Warning: Unlike these ladies, you may not want to do these hoop moves on camera, they WILL make you sweat!
Mairi Moore Hula Hooping Lessons from mom hoopnotica1 When Hoopnotica Master Trainer Jen Moore was planning a blog about hooping as a mom, she talked about it at home to husband (and Hoopnotica Master Trainer) Keith Moore. Their conversation inspired their oldest daughter Mairi to come up with a blog of her own...."Things I've Learned Because My Mom is a Hooper." Here is what Mairi had to say...   Things I've Learned Because My Mom is a Hooper by Mairi Moore age 8 3/4   My mom discovered that she didn't have to be unhealthy and overweight anymore when I was four. She tried her whole life to become healthy, and never knew how. My mom bought Hoopnotica dvds and hoops. Then she started going to the Y and hooping. She started getting healthy and helped my dad get healthy too. She lost a lot of weight...about three of me!   My mom has been hooping for a long time now, 4 years. Here are some things I've learned:   1) I've learned that hooping is a fun activity that everyone can do. I have seen old people, and young people, boys and girls, and every kind of people, they all can hoop.   2) People might think they can't do something (like hoop), but they just have to believe in themselves. And practice a lot, just like my mommy did.   3) I've learned that being healthy can be fun, and not boring.   4) I've learned that you can always make a change in your life.   We feel so grateful that Mairi felt inspired to share her story with us and we hope this won't be the only blog post she writes for Hoopnotica! What has hooping taught you and the ones around you?  

MORE: Watch Jen and Keith Moore share their life-changing fitness journey

Our Certified Hoopnotica Instructors are some of our biggest fans! Teach Hoopnotica continues to grow every year due, largely, to the amazing referrals we receive from the instructors we certify who love teaching Hoopnotica! Cousins, sisters, and mothers and daughters have introduced each other to the Hoopnotica family and we even have a husband and wife Master Trainer team! Here is what some of our certified instructors have to say about our curriculum:   An incredible foundation...   “I love the clear method that Hoopnotica has for explaining and demonstrating moves to students. They cover all different learning types, so you're prepared to troubleshoot and work with your students in whatever way works best for them.” - Amanda Heath Walden “With the foundation I gained from the Hoopnotica teacher training program I was able to build a strong consistent hoop education outlet in my city. Movement changes lives.” - Michelle Schaeffer   ...For a satisfying, joyful career...   “Hooping has brought an amazing amount of joy to my life and facilitated so much healing, that I just had to be able to bring that happiness and love to others.” - Stephanie Walsh “Hooping has given me outrageous confidence and the ability to love myself. Teaching others how to hoop has given me the oppurtunity to share what I've learned. I can't ask for a better career. I ♥ Hoopnotica!” - Molly Margaret “When you are trying to balance life (a career, a family, a household etc) & things get crazy you can always count on your hoop to find yourself again. It centers me & I am ready to face the world again. Even better, you can share it with others as well as enjoy your own personal practice.” - Lisa Giordano Wenturine “I do what I love and love what I do. Watching people spinning and laughing makes me realize that what I am doing can change someone not only on the outside but on the inside as well.” - Cristina Garcia   And a Continuing Education!   Our certified instructors love teaching Hoopnotica so much that they often opt to continue their Hoopnotica education with supplemental trainings and additional certifications: “I just wanted to send a quick message letting y'all know how much I enjoyed the Hoopnotica training in Houston this weekend. It was fantastic and incredibly educational. You know, after teaching for a couple of years now, I thought there wasn't really much else I could learn about teaching basic moves, but Pamela totally went above and beyond. I had no idea there was so much versatility in teaching...HoopnoticaMethod 1 is a total win. I can't wait to start implementing what I’ve learned in my classes. Thanks Hoopnotica!”

MORE: WHY TEACH?

MORE: Read up on 5 WAYS TO GET PAID as a Hoopnotica Certified Instructor!

GET STARTED TODAY: Contact trainings@hoopnotica.com

Hoopnotica Certified Instructor, Certified Awesome!  
Mexico City TT Pamela CrawfordMaster Trainer Pamela Crawford led a fantastic weekend of HoopnoticaFlow and HoopnoticaFiT Trainings in Mexico City.

Congratulations to this happy circle of new Hoopnotica Certified Instructors!

And be sure to look out for a whole slew of Mexico Teacher Trainings in the future as we welcome a new Master Trainer to the Hoopnotica Family! (We'll introduce Fernanda to you all soon!) Hoopnotica Certified Instructor, Certified Awesome!  
IATG-join-mailer_hoopnotica Are you THAT GIRL? Women and girls everywhere are choosing to be their best selves...and to offer other girls support along the way! A few years ago Alexis Jones and Emily Greener, two best friends in their mid-twenties, were up late one night discussing what it meant to be a modern day girl, sharing stories and talking about what it would be like to have more of a community with women where they shared and didn't compete. They quickly  wrote something up and decided to put this "manifesto" up on Craigslist. They posted the it late in the evening. When they woke up they had hundreds of response. They realized that women and girls everywhere were desperate to connect and this was the beginning of I AM THAT GIRL. Today I AM THAT GIRL is a nationwide-presence with chapters in every state. They are the source of positive interactions between girls and women everywhere including Sofia Bush, Kristen Bell, and Maggie Grace. Hoopnotica is proud to support I AM THAT GIRL, an incredible movement that is reaching girls and women everywhere, encouraging them to be their best selves (and giving them important tools to achieve that goal!) I've had the privilege to know both Emily and Alexis for years and these women continue to inspire me to no end. Happy Hooping, Melissa Palmer Hoopnotica CEO READ MORE to learn how you can get involved in I AM THAT GIRL and to see what happened when the I AM THAT GIRL Team had a hooping lesson with Pamela Crawford! IATG-empowerment2_hoopnotica1
Chase Hoopnotica Hula Hooping Main Street CHasing Our Dreams Mission Main Street Grants   Recently,Chase Branch Manager and Vice President Frank Corso and a colleague,  who heard about the joy of hooping from Hoopnotica Accountant David Huntsman, decided to drop by the Hoopnotica Studio on their lunch break to buy their hoops! They were hooked!   Last week our friends from Chase were back to help colleague Christina Illescas pick out her first hoop and DVD kit and surprise us with breakfast! They also came to invite us to apply for a Mission Main Street Grant, a Chase Bank initiative designed to help small business like ours continue to grow! It is hard for us to express what winning a grant like this would mean to our business but with these expanded resources we know that we could achieve some of our biggest hooping dreams. Please take a moment to vote for us and share our Mission Main Street profile with your friends, followers, besties, sisters, husbands and, of course, your fellow hoopers! Anyone with a Facebook Account can vote! Let's spread the joy of hooping EVERYWHERE!l
Melissa_Palmer_HoopnoticaHoopnotica CEO Melissa Palmer discusses how she lost sight of her own health and wellness while building a fitness movement that inspires thousands of women to maintain a healthy lifestyle... and how she is finding it again. 

Once upon a time I weighed over 200 pounds...I didn't feel at home in my body and I was extremely uncomfortable. Working out was a chore for me, not something that felt good.

That was until my girlfriends introduced me to what would soon become my new obsession: HOOPING! Once I got over my fears that I was too overweight to do it, I couldn't stop. Hoopers will know what I’m talking about when I say that I got it bad: the full blown hooping bug, complete with I-can't-leave-my-house-without-my-hoop-itis.

 

The result was that I hooped my way to health and happiness...I dropped 50 pounds. I made new friends and learned what it was like to feel at home in my body, especially while in my hoop.  A born and bred entrepreneur, I saw the amazing potential of this practice. One night while hooping, I looked up at the sky and said to my best friend and HoopMamma* Jessica, "One day I will own a hula hoop company and make DVDs that teach people how to do this and sell them all over the world."

 

Fast forward 7 years: I am one of the partners and the CEO of the largest hula hoop fitness company in the world. We make instructional DVDs and send them to our customers across the globe; we have taught hundreds of thousands of people how to hoop; trained thousands of teachers; touched countless lives and we're at the front of a movement which is poised to become a global phenomenon. Sweet success, you would think...

 

Except something happened along the road to this point: I lost myself. As many women in of midst of the pressures of family crisis, life transitions, relationship issues, financial strains and fighting to keep a business alive, have done before-  I forgot to take care of myself.

It happened slowly, as it usually does: I started working longer hours, spending less time with friends, drinking less water, sleeping less, breathing less, moving less, stressing more and eating more (usually at the same time) . I wasn't hooping every day and eventually stopped completely.  The weight that hooping had initially helped me to lose slowly crept back on.

As my role in the company (and my body) got bigger and bigger my visibility got smaller and smaller. I basically hid, refusing TV press opportunities and making myself virtually invisible to our incredible community. Why? I was ashamed. I felt like a fraud. How could I be “letting myself go” while running a fitness company!? This constant loop played in my head, a negative mantra, and the shame built and built. I tried to diet and failed, and worst of all, when I picked up my hoop, previously the source of my joy and feelings of success, it just felt like a chore. I felt like I had failed. It was the worst feeling in the world: I was trapped between my love of what I had helped to build and my sense of being excluded from the joy and sense of accomplishment it was bringing to so many others. I even thought of leaving the company and team that I love so deeply and just couldn't. I felt trapped.

 

I knew I couldn't go on like this...so a few months ago I started soul searching... I started asking for help, reading books, opening up to friends and family and getting honest about where I really was.  I opened up about my struggle with our amazing team, the same people I felt I was failing by letting myself go, the same people that had seen me hiding away in the office. Their support and faith in me fueled me. I stopped feeling so guilty and started to imagine what it might feel like to feel good in my body again and slowly things started shifting... Little by little I'm making different food choices, and am starting to walk or swim in the morning before work.  Most importantly, I have started hooping again little by little.  It feels like making up with a best friend.

Then I had one of those "light bulb moments:" I'm not the CEO of a "fitness" company, I'm the CEO of a company that exists to spread joy, fun, love and feeling good.  I'm also part of a community connected by a shared love.  One that is made up of women at different stages of their journey towards health and fitness and committed to feeling good in their bodies. Given that so many amazing hoopers have shared their journeys, their good and bad days, their “before and during's” with us on a daily basis, who was I to be invisible on my journey?

So here I am, outing myself: I am a fitness company CEO with 60 pounds to let go of (I have already released 10!). And this is what I know to be true: I am learning every day to love my body right now, just as I am. I am learning every day to walk (sometimes skipping and sometimes limping) my path towards increased health and well-being with this love. I am part of an community in which sharing the joy of fun fitness with others does not come at the sacrifice of our own. I love hooping and  I love our company. I am filled with gratitude that every day we get to spread the joy of hooping further and further across the globe.

I've been so honored to hear your stories over the years.  You've moved and inspired me to share mine as we grow (or shrink!) together.

Happy Hooping! Melissa

*Definition: HoopMamma (n.)

1. That special person who first turned you on to hooping!

2. An amazing Mom who hoops.

This is our must-see video of the week! We honestly don't want to say too much...just click to watch below for a big dose of insta-inspiration. How could you not want to grab a hoop and start dancing after seeing this!

 

 

Etereas / Animation Shortfilm from Flaminguettes on Vimeo.

 

Director: Daniela Villanueva, Mara Soler Dancers: Brecken Rivara, Tiana Zoumer Production: César Moheno Plá Camera: Pamela Albarran Music: Julian Placencia / Teen Flirt Animation: Daniela Villanueva, Mara Soler, Alejandro Caballero, Marco Garfias, Fernando Sica, Luis Núñez

Etereas / Animation Shortfilm from Flaminguettes on Vimeo.

 

We love how the video focuses on the incredible geometry that hooping creates, the shapes, angles and gorgeous lines connecting and intersecting.

"A hula hoop floats amidst a stunning location of México city. As it moves, a dancer appears and plays with the hoop. Every movement creates lines, impressive shapes and lights that float in the space as if being drawn to gradually create an impressive sculpture in movement."

 

Hear that hoopers? We are moving works of art! 

Queen Latifah Hula Hooping Hoopnotica Hoopnotica is hooping with the Queen....Queen Latifah, that is! Queen Latifah recently featured Hoopnotica on her new (highly anticipated) show, during a segment on fun exercises for fall. Although Queen Latifah didn't pick up a hoop on set, she sure did show off her air-hooping moves! Watch Queen Latifah go.. Based off if her air hooping skills, we have a secret suspicion that Queen Latifah may be very good at hooping! You can tweet @IAMQUEENLATIFAH and kindly request that the Queen show us her skills inside of an actual hoop!   FUN FACT: Kelly Osbourne, one of Hoopnotica's star students, was on The Queen Latifah Show last week! Hoopers, hoopers, everywhere!   Build Your Best Self Before 2014  
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